About Us

If you're into magic, pranks, and spreading positivity, you've come to the right place.

This is the official store for all things EvanEraTV and How To Magic. From viral magic trick to Laugh@Life merch. Everything we sell is designed to make the world a little more fun.

Created by magician and content creator, Evan Era, this shop makes it possible for you to perform all the tricks you see on social media. Now you can amaze your friends, pull off hilarious pranks, or just smile a little more every day.

New items drop regularly, so be sure to check back often for the latest magic and merch.

Watch the video below to learn how it all started. Thanks for being part of the Era Squad and remember to Laugh@Life!